Gloss Fashion Marketing and Merchandising

Fashion Marketing and Merchandising Firm for Contemporary Designers and Boutiques

Monday, February 2, 2009

Made in the USA



In the past many fashion companies seemed to inadvertently associate profitability and growth with off-shore manufacturing. China…Vietnam…The Philippines, anywhere but here. Unfortunately other than being good patriots, too many brands have found it financially difficult to rationalize being “Made in the USA.”

Interestingly enough in these challenging economic times, there appears to be an emerging sea change in the “off-shore is better,” mentality. Some design companies are starting to pay closer attention to the quality, cost and time benefits that can come with domestic manufacturing.

Here are some things to consider when you decide on your on or off shore production strategy:

1. Speed to Market–Working closely with a local manufacturer can add up to significant cost savings when it comes to translating you developed product into final production. If you’re serious about speeding up your product life-cycle make sure you’ve established a good relationship with a local manufacturer that can help get your product out of your head and on the shelves as soon as humanly possible.

2. The Hidden Costs of Importing: The new 10+2 importing compliance rule is the latest example of the hidden cost and logistical hassles that can result from importing product from overseas. Make sure that you are keeping track of the costs and time involved as well as how they affect your bottom line.

3. Quality Control–Although the U.S. is known for the quality of the goods it is able to produce, especially in the higher end and conemporary market, domestic manufacturing can also afford designers the ability to overse their production preimpting any issues before they become real problems.

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