For Names Sake....

Fashion Business Inc. founder, Frances Harder made an interesting point at her Brand Building seminar.

"When launching your brand try to avoid using your own name," she cautions her audience. "What happens if you go bankrupt, or get bought out? You've just lost your name forever."

While it may be tempting to see your name in lights, considering the possible consequences may just lead you to change your mind.

But, hey...if you love your name so much....and can't think of one for your business that you find just as interesting maybe you can call mom and dad for some tips. Just an idea...