Buy Me Please....

Getting ready for MAGIC.....Take the time to prepare a KNOCK OUT buyer kit to seal the deal with potential customers. Here are some tips on what to include....

1. Company or Designer Bio
This doesn't have to be long...or read like the biography of Malcolm X. Make it light and dreamy...talk about what inspires you, the range of your collection or interesting design companies you've worked for in the past. Also...no need for a professional print job...print everything out on your company letterhead so you can easily change it as you grow.

2. Press Clippings
If you've been doing pre show marketing and were able to obtain any edits make color copies and add them into your buyer kit. Show buyers you've already been getting exposure so they know you're already on your PR game.

3. Line Sheets
A Must Have....Clear line sheets that make it easy for buyers to order and reference pricing. Line sheets like anything else really come alive in color. But if you're on a budget you may just want to do a color cover to spice it up a bit.

4. Style Matrix/Order One Sheet
Some designers have pricing on their line sheets which is my preference. If for some reason you don't want to do this make sure you have one document that contains all the information required to place an order. Put yourself in their shoes and see how easy it is to write out an order using your materials.

5. Color Cards
I love real fabric color cards. Although it can be tedious to cut little square pieces and paste them on cardstock...it can be totally worth it. Give buyers something to touch and feel once they leave your booth. But again I know you can't always make a dollar out of fifteen cents....if you don't have the budget color copies will certainly do.

6. LookBook or Color Pictures
Lookbooks like everything else it seems can be crazy expensive. If you don't have one believe me you're in good company. Some of the most successful companies I've worked with have never produced a lookbook and they're doing just fine. However, nice photography on a model is clearly going to help your product sell better than a flat sketch. Make sure you have some photographs in your kit...whether they're on the cover of your line sheet or on a postcard.

7. Order Forms


Finishing up....
Compile all of this info a branded folder. You can easily make these yourself by buying glossy white folders and getting some stickers printed with your company logo.

Believe me...having a professional buyer kit as a new company is not common at all.... so a good one is sure to help you rise above the frey.