Out of Our Minds....

The book I'm reading this week is called "Out of our Minds...Learning to Be Creative," by Ken Robinson. Although Ken is a little verbose and has an affinity for words most people have to look up in the dictionary, this book brings up a lot of interesting points regarding the art of creativity.

One point I particularity like, explains how a common yet faulty assumption is that being creative should in some way be isolated to the arts. His rationalization includes the thought that wherever you find great success stores whether in business, medicine, sports or rocket science creativity is usually one of the most active ingredients.

So if you're a designer and consider yourself a “creative,” instead of an “analytical,” type don't shy away from practical seemingly less interesting business matters because you don't consider it your "territory," or "expertise." I encourage you to extend your creative juices into some of what you may feel are less glamorous matters of your organization.

Step away from the sketch pad and take some time to work "on," your business....not necessarily "in," your business.

Carve out a day to brainstorm on new business initiatives...or think about how you may be able to creatively increase your profit margin by using new materials or create ways to boost morale amongst your employees and outside contractors.

If you're creative in any way which most all of us are...expand that creativity to more areas within your business. Running a healthier more profitable company should be all the inspiration you need.....