Desparate for Product Placement

I had a chance meeting in Atlanta with the director of Business Development for Compulsion.

Compulsion what? The guy claimed it was revolutionary. Whatever...everything's revolutionary these days. I've been known as a hard nut to crack but once I watched the Compulsion demo on his laptop I knew...right then...right there. These folks were about change the world of Ecommerce.

Well, everyone knows the sexy stepsister of advertising has always been product placement. However the biggest problem with product placement is the frustration it presents. Yeah, I've wondered what type of blackberry McDreamy was using or what lip gloss Gabby had on the last episode of Desparate Housewives. I mean we all think about those things....Don't we?? But what are you supposed to do...Google it and hope it comes up? That's so 2006.

Right now in 2007.... someone has figured it out! Check out www.compulsion.tv. You've never seen anything like it. It gives you the ability to watch a show right on your laptop and click on anything to buy it. ANYTHING! So yes Mr. Shaw you are right Compulsion is revolutionary. Thanks again for giving me a sneak peak.