Revenge of the Junk Mail

I get so much junk mail I dread going through it. Credit Card Offers, Coupons, Postcards all trying to sell me one thing or another. You know what I do? I take the whole stack and how ever many I can fit in my shredder I go to work …shredding…shredding…shredding….it literally wears me out…

However, I know as marketers of contemporary fashion we hate to think of anything we send potential clients as junk mail…. they want to hear from us....right? Direct mail is one of the most effective marketing strategies around….especially when you don’t have a potential prospects email address.

But, in more cases than not direct mail can be lost in the shuffle, lost in the mail or immediately placed in the "circular file." (translation...the trash)

So…. how do you get your message read in a sea of riff raf? Here’s a nifty little trick I wish I could take the credit for but I read it in this wonderful little book. “Don’t Worry Make Money, “ by Richard Carlson.

The trick is…Fed Ex it! Fed ex your Press Kit…Catalog or Line Sheets to a potential big account. Who can resist the heavy cardboard of a sleek fed ex envelope? Ripping that little tab….oh what fun! The package literally screams…Open Me and Open Me Now!

I urge you next time you desperately want to get the attention of a big account….go Fed Ex. It’s expensive…but if what’s in the package is worthy…it will pay for itself many times over.

Guaranteed.........