Boutiques...Put your .com to work

9 times outta 10 in most large companies the .com is the highest producing store. Um hummm... For example Gap.com produces more than any individual store does on its own, even the huge flagships. This is the absolute norm for most retailers.

Therefore it can be the absolute norm for your boutique. With very little over head your online component can be the proverbial cash cow driving your business.

I have to be honest with you...developing a profitable online store is a lot of work..it's time consuming and its tedious. Did I mention it was tedious...and it's really not as simple as it seems. The good news is that at the end of the day it's worth every additional penny and ounce of effort and will pay for itself many times over.

Here is my 2cents on setting up your boutique .com....

1. Do It Right- If you feel like you have to go cheap and cheesy to get online---just wait. A great Ecommece site doesn't have to be crazy expensive but it absolutely must be Attractive and Fully Functional.

2. Be Prepared- A successful Ecommerce site is trusted...meaning it's not down or--- so out of stock that it might as well be down. Keep fresh products and give people a constant reason to come and to come back.

3. Market....Market....Market- The cool thing about marketing on the web is that there are so many options to drive traffic to your site. Email advertising has the highest return on investment of any other vehicle. The cheapest and most effective...now that's just fabulous.


In closing...at some point or the other if you want to grow your business you have to stop playing and get with the program. Selling online is it. PERIOD.

If you need help there are books, websites and consultants like myself that can help you out. But whatever you need to do make it happen....Make it Happen!