Too Cool for School...

A fashion business consultant I know put it best..."When it came to social media and technology the fashion industry was just too cool for school....now we're trying to catch up."

For a long time technology and high fashion just didn't mix. We falsely believed doing too much with social media and technology would appear desperate and shameless.... Tech just wasn't sexy. I mean after all even the last time we saw our high fashion sweetheart Carrie Bradshaw she was using a payphone for goodness sake (seriously).

Now it seems practically overnight fashion fell in love with technology..Not having a blackberry or an iphone has become in a word...tacky (ouch...i know it sounds so snobby...). Social media savvy designers like Tory Burch and Rachel Roy have become new media"it girls"...and not having a website is like well...not having a company...(now that's just the truth...)

So what's a smart fashion company to do? You can tell by the frequency or lack thereof of my blog that I am no social media guru. However fortunately I had sense enough to partner up with one.....

So I want to introduce you to Macala Wright Lee of Fashionably Digital Los Angeles. I don't often plug people...but I must admit I've never met anyone who eats-- breathes and sleeps with fashion...and understands the technology space inside and out to boot. She knows....Who's who? What's what? What's next? And even what's after what's next? And lucky for the less tech savvy (i.e. me) she is literally a walking, talking, blogging, tweeting encyclopedia of everything fashion/tech related anyone ever want to know.

So if you want to stay in the loop or get in the loop start by following her uber educational twitter @fashmarketing or check out her new site http://www.fashionablydigital.com./. You'll learn a lot...I know I do.l...everyday. Thanks Macala!