Rockin it Out...in a Not so Hot Economy

Driving by this beautiful new Rock and Republic store the other day on L.A's Robertson Blvd.; I had to take my hat off to them for having the courage and the money to make such an investment in their brand within this shaky-bakey economy.

I can't say whether it was a smart business decision or not...but if that shiny metallic building could talk it would have said..."Rock and Republic is a strong brand...the economy is bad but we're still hot-like-fire" And if I were to go in there and drop a couple of hundred bucks those would be exactly the words I needed to hear.

For a smaller company that statement will probably not come in the form of a who-knows-how much it cost--gorgeous store front on Robertson Blvd.--My point is that you do have to find the courage to keep branding. Branding being that constant conversation that you have with your customers.

What things about your brand can you freshen up...to let your customers know you're still innovating--still growing and will be around for the long haul? Newly designed shopping bags, special labels, non-desperate beautiful marketing communications pieces.

Whatever it may be now is a good time as ever to add a little spark of life to brand image. Take some time and brainstorm how you'll let your customer know investing their precious fashion dollars in your brand is still a good bet.