Give me a Reason...

Shopping the other day I ran across the almost perfect bag. This sleek, glossy snake-skin number was just calling my name.....

Until.....

I turned it over and found a big metal plate that said "NINE WEST". This mid tier company had managed to turn a perfectly glamorous handbag into a promotional piece.

For me a potential customer-- through this ill placed logo, the company inadvertently created what I would call "A Reason NOT to Buy."

As you merchandise your line be careful to reflect on how even the smallest detail that may give a customer a reason to walk away.

Reasons not to buy can be disguised as cute little details, logos that don't yet carry brand recognition or female designs that are not undergarment friendly. Haven't you ever wanted to purchase something that would be perfect...only if.

Maybe my reason not to buy should have simply been that my $200 belonged in a mutual fund instead of a cash register. But hey...that's not the point....